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Novum Labs
Substack
With a passion for art, music, design, and culture, he blends each into innovative brand and systems strategies that speak fluently across creative, commercial, and cultural disciplines.
He brings together his passion for storytelling, product, sport, and culture to do one thing — build brands and products that move people and move markets.
With a belief that great products should do more than drive revenue - they should serve, inspire and excite peoplee to create a better world worth living in.