Portfolio
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Novum Labs
Substack
With a passion for art, music, design, and culture, he blends each into innovative brand and systems strategies that speak fluently across creative, commercial, and cultural disciplines.
Translating big ideas into measurable outputs, he grew Nike's market share by 10% through $30M experiential campaign(s), scaled Reach Records to 400M+ streams, 20M views, and drove 500M+ impressions for HYPEBEAST.
Norman brings together his passion for storytelling, product, sport, and culture to do one thing — build brands and products that move people and move markets.
With a belief that great products should do more than perform, they should serve people and inspire them to create what's within them.